Workbook · Stage 04 · Decision
The 3am Pricing Doubt
A confidence workbook for the founder who keeps lowering the number.
For: Solo operators pricing a service, a product, or a launch.Length: Work through in 45 minutes · Revisit each quarter
Pricing is rarely a math problem. It is a confidence problem dressed in a spreadsheet. The number you eventually settle on is almost always the highest number you can say out loud without your voice softening at the end.
This workbook does not give you a formula. It gives you four exercises that surface the price you already half-know — and the language to hold it when someone tests it.
What you will leave with
- A price you can say aloud three times without softening
- A clear sentence describing the value of the outcome — not the deliverable
- Three pre-written responses for the most common pricing pushbacks
- A floor and a ceiling, so you stop renegotiating with yourself at 3am
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