Woolane · Template · Stage 02 · Consideration
Template · Stage 02 · Consideration
One page. One person. One outcome. The discipline of fitting your whole positioning on a single sheet is what makes everything downstream — your homepage, your launch email, your bio — easy to write.
Most positioning documents are long because the thinking behind them is fuzzy. This one-pager forces the opposite: short answers in clear language, each one earning its place.
Template
Write the first answer that comes to mind, then rewrite each until it sounds like a sentence a friend would say aloud.
The person
Name one specific person — role, situation, what they've already tried.
e.g. A solo consultant two years in, tired of trading hours for money, who has tried courses and quit each one.
The outcome
What changes for them on a Tuesday morning after working with you?
e.g. They wake up to inquiries from the exact kind of client they want, without chasing.
The fear or friction you remove
What were they bracing against? Pricing? Sleaze? Overwhelm?
e.g. Without the marketing theatre that made them quit last time.
The one-sentence position
Combine the three above into a single sentence.
e.g. I help solo consultants attract the right clients without the marketing theatre that made them quit last time.
Who this is explicitly not for
Naming this sharpens the yes.
e.g. Not for agencies, not for people chasing virality, not for anyone who wants growth without writing.
The proof you would lead with
One quote, one number, or one screenshot — attributed.
The next action you want them to take
One. Not three.
Prompts
A note to close on
When you can write your one-sentence position from memory, in your own voice, the rest of your site can be redrawn in an afternoon.
Where this fits in the Woolane Path
Stage 02 · Consideration
Open the stage workbook to put this resource to work.
More from the library