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Woolane · Guide · Stage 03 · Consideration

Guide · Stage 03 · Consideration

Weekly Publishing System

A small system that protects two things at once: the cadence you promised, and the energy that made you want to write in the first place.

2 hours to set up · 90 minutes per week to run Writers, creators, founders building trust through consistent publishing.
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Most publishing plans assume you will be inspired. Real ones assume you will be tired. This is the system we use to keep showing up through the months when nothing is exciting and the work matters most.

Steps

The week, in five small moves

  1. 01

    Monday — capture, don't write

    Open a single document and dump every loose thought, message, conversation, link, and half-question from the past week. No structure. The point is to externalise what is already in your head.

  2. 02

    Tuesday — choose the one

    Re-read Monday's dump. Circle the one idea that feels most alive. If two feel alive, pick the smaller one. Smaller pieces ship; bigger ones rot.

  3. 03

    Wednesday — draft ugly, fast

    Set a 45-minute timer. Write the whole piece end to end, badly. No edits, no headlines, no tweaking. The only goal is to reach the last sentence.

  4. 04

    Thursday — edit aloud

    Read the draft aloud and rewrite any sentence that makes you stumble. Cut roughly 20%. Add one specific example or number you were too lazy to add yesterday.

  5. 05

    Friday — ship and close the loop

    Publish. Tell one person directly. Save the link and one line about what you'd do differently in your 'rhythm notes'. Close the document. Do not refresh stats.

Checklist

Bad-week protocol

What you do when none of the above happened.

  • Use your standby short post — one already drafted for weeks like this
  • Resist the urge to apologise or explain the silence
  • Make Monday's dump shorter, not longer
  • Lower the bar to 'one true paragraph' and ship it

Prompts

Quarterly cadence review

  • "Which piece this quarter brought me the most of the right people — and why?"
  • "Which day of the week is consistently the hardest, and what would make it 10% easier?"
  • "What did I write only because I felt I should? Permission to stop."

A note to close on

A year of weekly publishing is fifty-two pieces. None of them have to be brilliant. They have to exist, in your voice, on the day you said they would.

Where this fits in the Woolane Path

Stage 03 · Consideration

Open the stage workbook to put this resource to work.

Woolane · woolane.co · Stage 03 · Consideration

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