Transparency is part of how we build trust at Woolane. This page explains how we use affiliate links and how we choose the tools we recommend.
1. What affiliate links are
Some of the links on Woolane — particularly on our Recommendations page and within essays — are affiliate links. If you click one and end up purchasing a product or service, we may earn a small commission. This comes at no additional cost to you, and in many cases the partner offers a discount or bonus you wouldn't get otherwise.
2. How this helps Woolane
Affiliate commissions help us keep Woolane independent and free to read. They fund the time we spend researching tools, writing essays, building resources, and running the site. Without them, this work would not be sustainable.
3. How we choose what to recommend
- We only recommend tools we have used ourselves or have strong, evidence-based reasons to trust.
- Our recommendations are not sponsored. No company can pay to be added to our list, change our wording, or improve their placement.
- If a tool stops being good, we remove it — affiliate program or not.
- Where multiple tools could serve a job well, we say so and explain the trade-offs.
4. Your decision, always
You should never buy something based on our recommendation alone. Every business is different. Read the tool's own documentation, try free trials where available, and make the decision that fits your situation, budget, and goals.
5. FTC and global compliance
This disclosure is provided in accordance with the U.S. Federal Trade Commission's 16 CFR Part 255 "Guides Concerning the Use of Endorsements and Testimonials in Advertising", and is intended to satisfy similar transparency requirements in the UK, EU, and other jurisdictions where our readers live.
6. Questions
If anything here is unclear, or you'd like to know whether a specific link is an affiliate link, email us at hello@woolane.co. We're happy to tell you.