The Tool Library

Tools we'd put in any builder's hands.

Grouped by what they actually help you do. Each recommendation is experience-led, never paid placement.

Email Marketing

ConvertKit

Creator

Helps with — Email automations & sequences.

Best for — Creators nurturing a list.

"Sensible defaults; designed for writers, not enterprises."

Beehiiv

Publisher

Helps with — Modern newsletter publishing.

Best for — Operators building a media asset.

"Built by people who run real newsletters."

MailerLite

Starter

Helps with — Simple email broadcasting.

Best for — Founders just getting started.

"Generous free tier; clear, calm interface."

Website Builders

Framer

Design-led

Helps with — Visual, design-first websites.

Best for — Brands that care about craft.

"Editorial layouts without writing CSS."

Webflow

Pro

Helps with — Production websites & CMS.

Best for — Teams that need flexibility.

"Powerful when you outgrow templates."

Shopify

Commerce

Helps with — Selling products online.

Best for — Anyone shipping goods.

"Trusted infrastructure — focus stays on the offer."

Design Tools

Canva

Everyday

Helps with — Templates for any surface.

Best for — Founders without a designer.

"Removes the friction of looking professional."

Figma

Pro

Helps with — Collaborative design files.

Best for — Teams iterating quickly.

"The shared canvas modern brands run on."

Productivity

Notion

Knowledge

Helps with — Docs, wikis and lightweight ops.

Best for — Operators building repeatable workflows.

"A second brain that grows with the business."

Linear

Build

Helps with — Project & task tracking.

Best for — Teams that ship.

"Calm, fast, opinionated — in the best way."

Payments

Stripe

Foundational

Helps with — Online payments & subscriptions.

Best for — Almost anyone selling online.

"Default of the modern internet for a reason."

Lemon Squeezy

Merchant of record

Helps with — Selling digital goods globally.

Best for — Creators avoiding tax overhead.

"They handle the boring international bits."

The Woolane Letter

Build a business people remember.

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Weekly insights, frameworks and a curated tool each Sunday. Unsubscribe in one click — always.