First Customer Checklist

Checklist

Before you tell anyone

Confirm the basics that any stranger will silently test in the first ten seconds.

• You can name the one person this is for in a single sentence
• You can describe the outcome they get — not the deliverable
• You have written the price in a sentence you can say out loud without flinching
• There is one — and only one — clear next action on the page
• You can name who this is explicitly not for

Checklist

The page itself

Every line earns its place, or it goes.

• The hero says what it is and who it's for within five seconds
• There is one quiet piece of proof above the fold, attributed to a real name
• The three problems you solve are written in your buyer's words, not yours
• Every claim has evidence beside it — number, screenshot, or named quote
• Mobile reads as calmly as desktop

Checklist

The mechanics nobody notices until they break

• The buy button has been tested with a real card by a real person who is not you
• The receipt email arrives within 60 seconds and sounds like you wrote it
• There is a clear refund line — short, generous, honest
• You know who to reply to within 24 hours if something breaks