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Diagnostic · Stage 04 · Decision

Why Nobody's Buying

A 12-point diagnostic for the founder staring at zero sales.

For: Anyone with an offer live for 30+ days and fewer sales than expected.Length: 20-minute read · 1 hour to act

There is a particular silence that arrives around week three of a launch. The page is live. The link has been shared. A few kind people have replied. Nobody has bought.

The usual instinct is to assume the work itself is wrong — the price, the product, the whole idea. It almost never is. In our experience, low conversion is almost always one of twelve small frictions, sitting between the page and the wallet. This guide walks through each one, in the order they tend to do damage.

What this diagnostic will tell you

  • Whether the problem is the page, the offer, the audience, or the moment
  • Which single friction is costing you the most — almost everyone has one
  • The smallest change that would unlock the next ten buyers
  • What to stop worrying about, so you can sleep

Free guide · gated

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