Common mistakes
The seven mistakes at the seven stages
One quiet failure mode per stage. See if any of them sound like you.
Discover: describing the business, not the reader. · Explore: hiding behind "we" instead of naming a human. · Evaluate: refusing to compare, or refusing to name the wrong fit. · Decide: adding friction the moment the reader was ready. · Experience: going quieter after the sale than you were before it. · Return: only messaging when you want something. · Recommend: asking for referrals before earning them.
None of these are visible in a dashboard. All of them are visible in a Matrix.