Practice
The Matrix as a weekly practice
Frameworks fade unless they enter your calendar. Here is how to run the Matrix on a Monday morning.
Once a week, sit with the Matrix for twenty minutes. Pick one stage. Ask four questions of yourself in the customer's voice: what am I thinking, feeling, fearing, needing at this stage right now?
Then look at what you shipped in the last seven days. Did any of it answer that need? If not, that is your work for the week.
Rotate the stages
Do not try to fix all seven stages at once. Rotate one stage per week. Over two months, you will have quietly rebuilt the whole customer experience without a single big project.
Apply this week
- Block twenty minutes, weekly, in your calendar. Name it "Matrix."
- Keep a single running document. Date each entry.