Recommend · Chapter 3 of 3
Be worth being associated with
The final job of the Recommend stage is to keep quietly deserving the recommendation you already have.
You do not earn recommendations by asking for them. You earn them by not slipping. By writing the follow-up email you didn't have to write. By keeping the promise no one is checking. By staying small enough to still notice.
The Matrix ends where it began — with a person deciding, quietly, whether you are still worth their attention. If the answer is yes for long enough, they stop being a customer. They become the reason your next customer arrived.
Sit with this
Which customer, right now, is one small gesture away from becoming an advocate?