The best moment cannot be the sale

The Experience reader thinks: "Did I get what I was promised?" They are alert, measuring the gap between promise and reality. They fear that the best moment was the sale itself. They need a first win, quickly, without new friction.

If your marketing is warmer than your onboarding, you have a problem the funnel will never show you. It shows up months later, as churn, as silence, as no referrals.