Woolane · Template · Stage 04 · Decision
Template · Stage 04 · Decision
A complete launch sequence that respects the people on your list. No countdown theatre, no fake scarcity — just clear writing, in your voice, at the right moments.
Most launch sequences sound like someone else wrote them. This one is written in the cadence of a person who runs a small, considered business and emails like a human. Adapt the words; keep the rhythm.
Steps
One short paragraph. Tell them what's coming, who it's for, and when doors open. No links. No buttons. Just the heads-up a friend would send. End with: 'Reply if this sounds like you and I'll send the page first.'
Why this thing, why now, and what it solves for one specific person. Tell the story of the buyer you built it for — by their first situation, not their job title. Close with a single line: 'Doors open Tuesday at 9.'
Under 250 words. The promise, who it's for, who it's not for, the price, and the one link. Read it aloud before sending — if you'd flinch saying it to a friend, rewrite.
Name the one objection you fear most and answer it honestly in two paragraphs. Do not soften. People can feel the difference between honesty and copywriting.
One 150-word case story: situation, action, outcome. Named, if you have permission. Close with the link, no urgency language.
Counter-intuitive and effective. List three kinds of people this isn't for. Trust goes up. The right yes gets sharper.
Short. 'Doors close Friday at 9. If you've been on the fence, here is the page one more time. If it's not for you this round, no problem — I'll be back in [month].' That's it.
Checklist
A note to close on
A calm launch outperforms a loud one because trust compounds and noise doesn't. Run the sequence in your own voice and resist the temptation to add a counter.
Where this fits in the Woolane Path
Stage 04 · Decision
Open the stage workbook to put this resource to work.
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